‘The anatomy of running’
Branded Content

Director: Maqui Gaona
Production Studio: Vox Media – The Explainer Studio
High-speed cinematographer: Dahlia Dennison

Synopsis:

“The human body in motion is a resilient complex machine.”

This branded content spot produced by Vox Media’s Explainer Studio was crafted for On Running, a Swiss born company that continues to revolutionize the sensation of running. Soft landings followed by explosive take-offs. In this branded content spot director Maqui Gaona explores the anatomy of running at the first step.

Link to full article at Vox Creative: https://www.vox.com/ad/23075173/runner-body-type-muscle-groups